Best Digital Marketing Training in Chennai

Digital Marketing Course in Chennai

Candid training institute offers advanced digital marketing training in Chennai. In this Contemporary digital age, there is a demand for digital marketing professionals, who is excel in offering effective marketing strategies that ensure more online presence which is directly improvising clients sales conversion to business. Our experienced Digital marketing training professionals are responsible for offering various marketing strategy which is implemented in realtime projects with essential output.

Candid institute digital marketing training formed on the topic like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, e-Commerce marketing, display advertising, performance monitoring and using social media platforms to drive potential traffic to the business website.

Course Prerequisites

Everyone with basic computer skills can learn this Course

Digital Marketing Course Content

Digital Marketing Introduction

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy.
  • Types of Digital Marketing – Organic & Paid.
  • Digital Marketing VS Traditional Marketing.
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?

Understanding the Website

  • What is a website?
  • Types of websites?
  • Static Website.
  • Dynamic Website.
  • E-Commerce Website.
  • Domain Booking.
  • Web Hosting Purchase.
  • Website Architecture.

Website Creations

  • Blogger.
  • WordPress.

Keyword Selection Strategies

  • Keyword Analysis.
  • Keyword Competition.

Search Engine Optimization (SEO)

  • What is SEO?
  • How do search engines work?
  • SEO Tools.
  • Web position Analysis.
  • Competition Analysis.
  • Google Algorithms and Updates.

On Page Optimization

  • Title Tag.
  • Meta Description.
  • Meta Tags.
  • Canonical form.
  • Alt Tag.
  • Anchor Text.
  • Header Tag.
  • Robots.txt
  • XML Sitemap.
  • Redirections ( 301, 302).
  • 403 Forbidden.
  • 404 File Not Found.
  • Webmaster.
  • Google Analytics.

Offpage Optimization

  • Search Engine Submissions.
  • Backlink Submission.
  • Social Bookmarking.
  • Classified Submissions.
  • Article Submissions.
  • Content Marketing.
  • Image Marketing.
  • Video Marketing.
  • Video Strategy.
  • Event Creations.
  • Question And Answers.

Social Media Optimization (SMO)

Facebook

  • Profile Creations.
  • Creating groups and pages.
  • Tips and Guides.
  • Posts And promotions.
  • Events Creations.
  • Video Marketing.
  • Promotional Techniques.
  • Integration Techniques.

Twitter

  • Set-up and usage.
  • Tips.
  • Promoted Tweets.
  • Video Marketing.
  • Promotional Techniques.
  • Integration Techniques.
  • Analytics.

LinkedIn

  • Profile Creations.
  • Company Page Creations.
  • Tips and Guides.
  • Linkedin posts.
  • Linkedin promotions.
  • Linkedin Groups.
  • Video Marketing.
  • Promotional Techniques.
  • Integration Techniques.

Instagram

  • Integration Techniques.
  • Promotional Techniques.

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords

  • Search Advertising.
  • Display Advertising.
  • Mobile Advertising.
  • Video Advertising.
  • Shopping Advertising.
  • Report generation.

Google Adwords Express

  • Setup.
  • Google Mapping Ads.

Bing Ads

  • Setup.
  • Marketing.

Social Media Marketing (SMM)

Introduction to SMM

Facebook

  • Sing up.
  • Payments Methods.
  • Paid Promotion.
  • Video Ads.
  • Event Marketing.

Twitter

  • Set-up and usage.
  • Tips.
  • Promoted Tweets.

LinkedIn

  • Setup Paid Ads.
  • Linkedin Post promotions.
  • LinkedIn Paid Campaigns.

Affiliate Marketing

  • What is Affiliate Marketing?
  • Components of Affiliate Marketing.
  • Affiliate marketing types.
  • Affiliate marketing tools.
  • Earning Techniques.

Email Marketing

  • How Email Marketing Works?
  • Types of emails.
  • What to write.
  • How to write.
  • list creation.
  • Creating e-mailers.
  • Tracking emailers.
  • Create Template.
  • Reporting.

Mobile App Promotions

  • Android Apps.
  • iPhone Apps.
  • Marketing Strategies.
  • Marketing Tips.

Reporting

  • Google Webmasters.
  • Google Analytics.

Seo Tools

  • Alexa.
  • Semrush.
  • Screaming Frog.
  • Ahref.
  • MOZ.

Youtube Marketing

  • Youtube Channel Setup.
  • How to Rank and Optimize Youtube Videos.
  • How to get more views and Subscribers.
  • How to Promote Your Youtube Channel.
  • How to boost your Business with youtube Channel.
  • Learn to Edit VideoLearn ways to Make Money from Youtube.
  • How to Setup youtube Premiere.
  • Youtube Earning.
  • Youtube Advertising.

Online Earning Types

  • Google Adsense.
  • Content Marketing.
  • Video Marketing.